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Calling all lady golfers – where are you all?

 

lady golf putting

Women and golf travel

I am a lady and new to the world of golf.

I work and exist in a very male dominated industry since most meetings I present at are made up of a male audience. Furthermore all of the clients whom I am the hostess for have been male and finally most of my colleagues are male. That said there are estimated 30 Million female golfers worldwide.

20% of golfers in the U.S. are female a low percentage compared to Germany where 39% of golfers are female and the Netherlands and Sweden where 33% of all golfers are women.

Golf travel Statistics

19% – Percentage of all golfers worldwide are women, according to the National Golf Foundation.

80 Million – the total number of golfers worldwide, according to HSBC.

30 Million – Number of female participants the (WGF) is charged with having by 2017, according to Golf Week

30 Million is a good number of ladies. I am interested in how many of them travel to play golf or are interested in traveling. Where are they? Where do they go?  Do they travel at all and if not why not?

The total number of golfers in the US is 29,000,000 and my maths is correct 20% of female golfers in the US equates to 5.8 million women that golf.

What deciding factors that are taken into account when and if these ladies travel internationally to play golf.  Do they travel ? Why is such a large percentage of our business male golfers traveling to the UK and Ireland? Where are the ladies?

A report by The Laurel group for Scottish Enterprise found 

“There are some challenges for female golf tourism. Globally, women with families seem more likely to consider family and other commitments when planning golf holidays. This appears to limit the distance they are prepared to travel for golf and the amounts they are willing to spend. When they do travel, many reported that they want to be sure of good weather since their time away is precious”

It also noted

By far the most common golf tourists are single sex groups of male golfers. Single sex groups of women were said to be rare. (‘just a handful each year’) and most likely to be from Scandinavia (Sweden, Norway and Denmark), France or the Netherlands. Although very occasional groups were noted from the US.

One explanation for the apparent low take-up of single sex or ‘girls-on-tour’ type golf holidays in Scotland can perhaps be found in the differing travel behaviours between male and female golfers. Globally, women with families seem more likely than men to consider family and other commitments when planning golf holidays. Although they often control the purse strings, this appears to limit the distance they are prepared to travel for golf and the amounts they are willing to spend.

This extensive research has been carried out and the numbers can not be disputed. Most noteworthy the fact that 5.8 million lady golfers exist in the US . As a result there maybe are groups of ladies that desire to travel internationally. Not only to play the game that they love but at the same time take a vacation?

 

I am interested in your thoughts as always

 

mel

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